Newsletter

Closing the loop: seven weeks of experiments, three uncomfortable truths about SaaS, and why domain understanding is the only moat left.

A sabbatical spent building the wrong things — and how creating digital twins of my users helped me find what to build instead.

Companies are automating their artifacts without ever questioning why the artifacts exist. Faster wrong is still wrong.

Most people use AI like a search engine with personality. The shift from asking for outputs to running sessions — and the three levels of AI leverage.

The Model Context Protocol is the foundation for a new software economy — the great unbundling of SaaS into atomic, AI-orchestrated tools. So where's yours?

Forget PyTorch. As we shift to AI-first systems, Domain Driven Design becomes the primary interface between human understanding and machine intelligence.

Walking back two predictions about vibe coding — and arguing the real revolution isn't making software development accessible, it's making it unnecessary.

We're pouring billions into AI that helps us write code faster, when we should be questioning why we need code at all. On optimising the wrong thing.

The era of the 'accidental developer' is arriving. What vibe coding and AI mean for the small-to-medium SaaS ecosystem — and the people who never planned to write code.

Why I started this newsletter: over 20 years in software, and the growing sense that we're not just evolving — we're hitting a hard reset on how software gets made, who makes it, and why it needs to exist at all.